PAYDAY 3 is shaping up to be an incredible game. “We are delighted to welcome Starbreeze as a new partner for our global publishing business. Using its extensive global marketing and communications experience and networks, Koch Media will be responsible for publishing and marketing activities for PAYDAY 3 around the world.

With over 20 years of experience, Koch Media has positioned itself as a premier publisher of digital entertainment. We now have a strong foundation for a successful launch of PAYDAY 3”, said Tobias Sjögren, Acting CEO of Starbreeze. In addition to securing the continued development, this deal secures global publishing of PAYDAY 3 as well as the marketing efforts through the entire game life cycle. “We are excited to announce this exclusive long-term PAYDAY 3 co-publishing deal with Koch Media who shares our passion for the PAYDAY franchise and the “Games as a service” model.

The game marks the next major product for Starbreeze and will enable the company to further grow the PAYDAY IP-portfolio. Starbreeze remains the owner of the PAYDAY IP – one of the most successful game franchises in the world with more than 28 million installed base games to date – and will be responsible for the continued development of PAYDAY 3. With this, the sequel is fully financed and we now have a release window, 2023. This means that it will have continuous development, release of new content, and marketing. This will provide for an estimated total investment exceeding 50 MEUR for both development and marketing of the third sequel and includes more than 18 months of post-launch Games as a service. Starbreeze has recently announced the global co-publishing deal with the leading European publishing partner Koch Media GmbH. Game studio Starbreeze has entered a co-publishing agreement with Koch Media for the upcoming Payday 3 launch for 2023.

Payday 3 series